To know about the origin let’s rewind the tale all the way back to 2016. The world was going through changes. Britain made a new move towards leaving the European Union.
Our world was getting hotter. Many people died in heavy rains in Uttarakhand. And Goods and Service Tax (GST) Bill passed in Parliament.
On a melancholy day of summer, something strike Madhumita’s mind – let’s create an ecosystem that empower communities and serves the need of changing fashion habits of the world, nurturing the craftmanship of local artisans while creating conscious clothing for the global audience. Well, the rest, as they say is history!!!
No not quite. Madhumita had a lot of work to do. Connecting with the roots and understanding the pain points of artisans and to design a platform which is all aware like Eywa, the embodiment of consciousness.
Then, there was just no going back! The tree of consciousness is spreading its root and taking the world by storm. Come and join the brigade.
DESIGN AND FABRIC IS IN OUR DNA
In Luxe Living, we eat, breathe, and live design and fabric.
CONNECTING THE GAP BETWEEN PRODUCT DESIGN AND FASHION
Historically the garment industry has been one of the key factor in pushing innovation to meet society’s growing desire for new trends and fashion. We define fashion with:
Fit is the most important design feature when you think about fashion. Our garment design process includes understanding body anthropometrics of user population.
Comfort defines fashion in our subconscious mind. It is the feel of the fabric, material and fit. The breathability of our hand woven hand-embellished products make sure the product fit the body comfortably.
Material defines the fashion by its colour, feel, texture and comfortability. The fabric we use in our product are all produced inhouse to meet the comfortably parameters and encourages long periods of wear.